Oooh! Lush is launching a range of foundations! But boo, there’s a catch.
The mecca of all products eco-friendly, vegan, and cruelty-free, Lush is joining companies like Fenty Beauty and Flesh Beauty in producing foundations (40 of them to be exact!) that aims to match all shade ranges.
#MakeupNews 💜L👀K who else is focusing on skin… @lushcosmetics is coming out with 40 shades of solid, naked #FOUNDATION !!!!! 🙀🙀🙀🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 Buildable, medium coverage. Made with luxurious oils and waxes to give your skin that dewy post-facial glow. In warm, cool and neutral undertones . #ComingSoon *looks like it will launch this Friday, we will keep u updated . What are your thoughts? 🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 XO #TRENDMOOD #lush #lushcosmetics #lushmakeup pic: @whatlexysaid @rowenabird THANK U for this AMAZING! update: @brightlush 😘 . . . #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek
Dubbed Slap Sticks, the solid egg-shaped foundations will come in warm, neutral, and cool tones and set to launch on Friday, June 29. The product contains 45% coconut oil and a blend of candelilla, sunflower, and Turkish rose waxes that promise to make the product blend into the skin seamlessly. The bottoms are a peelable black wax to make it easier for you to grip the foundation, whether you’re going to use your hands or a brush, and in true Lush form, will come in a recyclable cardboard box.
“Making foundation, a staple in many people’s daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect,” said Rowena Bird, Lush Co-founder and product inventor, on the company’s site.
But!! There’s a major catch: it won’t be sold in North America, and it will only be available for a month.
Cosmopolitan reports that because the products are part of a Lush Labs project, the brand will be the one to test the formula, so they’ll only be available for one month. Also, the product will only be available online in 18 countries — exclusively through #LushLabs — with North America not being one of them.
A Lush representative confirmed to Cosmopolitan that launching in North America on June 29th was out of the options due to ”delays with product fulfillment.”
Hope the product makes its way to the states eventually, but if you have some buddies across the pond included in the 18 countries that the product will launch in who are willing to ship you some, please tell us how it goes!