Donald Glover’s musical alter ego Childish Gambino found that the best way to get us to sit down and have a conversation about violence, racism, and ignorance was if he got up and danced his ass off as turmoil spread all around him in his video for his new song This Is America.
Glover is a powerhouse, and was even on Saturday Night Live when dropped the song and video simultaneously.
People have been keen on the references he used to illustrate varied points, and it is both tantalizing and horrifying in its casualness, because unaware to us, we’re bombarded with it everyday; he’s just making the fact known.
It’s so far amassed more than 18 million views as of Monday morning, and it’s only ever going to keep going up.
Fans have dutifully studied every move and imagery Glover utilized, and it’s heartbreaking:
— Mocha_Doll (@NaiyaDuckett) May 7, 2018
America moves on from mass shooting to mass shooting as shockingly quick as Childish Gambino did in #ThisIsAmerica
No long thread. That’s it.
Have a great day.
— Benjamin Dixon🌹 (@BenjaminPDixon) May 7, 2018
This man is really a creative dude. Childish Gambino really made a reference to the Charleston church shooting that happened in 2015. He shows how mass shootings are normalized in America, even if you shooting up a place of worship🤦🏾♂️ smh #ThisIsAmerica pic.twitter.com/pKmVlwndcV
— EmanTK™ (@EmanThatKid) May 7, 2018
— billboard hip-hop (@billboardhiphop) May 7, 2018
The #ThisIsAmerica music video basically illustrates that people are so distracted by pop culture & celebrities that they can’t even recognize injustice when it occurs.
— 🇵🇷EnemigoDelEstado🇵🇷 (@_DeleteTheElite) May 7, 2018
Each gun is handled with such delicate care immediately after we witness the horror they cause. #ThisIsAmerica, our society can’t be bothered to preserve lives, but the tools that destroy them must be preserved at all costs.
— Big Mike (@Too_Dope_Daddy) May 7, 2018
I was wondering why he portrayed himself as a minstrel in particular and found that “Blackface minstrelsy was the first theatrical form that was distinctly American”. Go off Donald 👏🏽👏🏽#thisisamerica pic.twitter.com/rpHLlT2T1B
— Thanos’ Sugar Baby (@TheyWantTheDee2) May 7, 2018
I’ve watched #ThisIsAmerica about 6 times, and I’m still catching new details. It’s actually quite insane how much is happening in the background.
— Jordan the Ripper (@JRWTheCreator) May 7, 2018
You can watch the video here, and see for yourself why people are saying Glover has tons of lessons to impart:
Childish Gambino – #ThisIsAmerica
A provocative, disturbing, violent, beautiful, sinister and wildly creative hip-hop depiction of Trump’s America.
— James Melville (@JamesMelville) May 7, 2018
Watch the full music video: