Chlöe Grace Moretz had spoken out about a body-shaming ad that her latest film, Red Shoes & The 7 Dwarfs had used to promote the film.
The animated film is a re-make of the Snow White & the Seven Dwarves fairytale, set in the celebrity world of Fairy Tale Island where the main character is a Princess who doesn’t fit into their ideal beauty standards.
The film seems to carry a beautiful and empowering message but its marketing team doesn’t seem to be in line with that message.
It all started when New York Magazine editor Kyle Buchanan shared a photo of the Red Shoes ad on Twitter, showing what seems to be two versions of Snow White – a skinny one and a curvy one.
Then, beside the Snow Whites were the words: “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”
This Chloe Moretz cartoon also seems, uh, questionable pic.twitter.com/93ieRc9JnQ
— Kyle Buchanan (@kylebuchanan) May 25, 2017
“This Chloe Moretz cartoon also seems, uh, questionable,” Kyle Buchanan wrote on May 26.
People on Twitter immediately criticized the body-shaming ad, which implies that being fat means being ugly.
This is such a mess. Why haven’t we moved beyond the idea of thin being beautiful & fat being the opposite? It’s exhausting.
— Keah Brown (@Keah_Maria) May 26, 2017
— Tess Holliday 🥀 (@Tess_Holliday) May 30, 2017
On Wednesday, Moretz, who has also experienced body-shaming and bullying, aired her thoughts about the ad.
“I have now fully reviewed the mktg for Red Shoes, I am just as appalled and angry as everyone else,” she wrote on Twitter. “This wasn’t approved by me or my team. Please know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety.”
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
“The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control,” she added.
Reports say that after facing so much criticism, the ad has been scratched by the film producers. Watch the full trailer of Red Shoes below: