Beyonce’s ‘Ivy Park’ Promo Video: ‘I Bend And Not Break’


beyonce ivy park

The new promotional video for Beyonce’s Ivy Park athletic wear is here and we can’t get enough of it!

Beyonce, the Queen Slayer, had just released a new, promotional video for her upcoming athletic leisure wear, Ivy Park.

The diva has been rocking the music and movies industry these past few years; her songs never failing to top the charts and her music videos garner millions of hits right after they are released.

Now, the “Formation” singer is forming a new empire of her own. This time, she’s slaying the clothing industry.

In the new Ivy Park promo ad, Beyonce talks about staying fit, testing her limits and working hard to achieve a great body.

beyonce ivy park

I stretch my body out like the horizon,” the singer says. “I teach my body every day that I can go a little further.”

She adds: “I know my body can learn how to bend, and not break. I know what it’s capable of.”

The 1:00 minute-long clip included scenes from Beyonce’s concerts and other imagery. Rare peeks into the singer’s life were also shown, particularly her moments with daughter, Blue Ivy, whom the active wear’s brand name was inspired from.

I can imagine myself running towards them,” she says. “I see their face; they’re smiling, cheering and they’re so proud of me.”

Beyonce’s Ivy Park promo video ends as if addressing the recent break-up rumors between her and husband, Jay-Z, with these words: “I push past the pain and I find love.”

beyonce ivy park

Ivy Park is a joint venture by the singer and London-based fashion line, Top Shop. It was originally set to launch in 2015 but was pushed back for an April 14, 2016 official launch.

The athletic wear will be available in Top Shop as well as online shopping websites such as,,, and more.

Watch the promo ad video here.


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